Email templates placeholders

Email templates placeholders are needed to personalize emails and automate the process of sending tailored content to different recipients, improving engagement and efficiency in email marketing campaigns.

On This Page

• Shared placeholders
• Demand Confirmation
• Inquiry Confirmation
• Order or Demand - Ready for approval
• Order Confirmation
• Order or Demand - Approved
• Order State Changed
• Order Sample Inquiry - Created by Customer at Webshop
• Payment State Changed
• Registration Confirmation - Created by Customer at Webshop
• Password Reset
• Order Export to PDF/ Order Export to PDF without purchase prices

Shared placeholders (shared across all email templates):

• ShopName – Shop administration -> Basic Information -> contacts (see screenshot below)
• LogoImage – File lang by file class “Header.Logo”, absolute URL address
• ShopLink – Url to page with class „Homepage“
• ContactEmail – Contact type: email, priority: primary (default empty if no value)
• ContactPhone – Contact type: mobile phone, priority: primary (default empty if no value)
• ContactAddress – Address type: billing, priority: primary
• ContactAddressStreet – Shop administration -> Basic Information -> contacts (see screenshot below)
• ContactAddressStreetNum – Shop administration -> Basic Information -> contacts (see screenshot below)
• ContactAddressCity – Shop administration -> Basic Information -> contacts (see screenshot below)
• ContactAddressCountry – Shop administration -> Basic Information -> contacts (see screenshot below)
• ContactAddressZipCode – Shop administration -> Basic Information -> contacts (see screenshot below)
• ContactAddressAdditionalInfo – Shop administration -> Basic Information -> contacts (see screenshot below)
• BankAccountNumber – Bank account number/bank code
• BankAccountIban – Shop administration -> Basic Information -> contacts (see screenshot below)
• BankAccountPrefix – Shop administration -> Basic Information -> contacts (see screenshot below)
• BankAccountSwift – Shop administration -> Basic Information -> contacts (see screenshot below)
• CompanyName  – Shop administration -> Basic Information -> contacts (see screenshot below), if Company name is empty it will by automatically taken form subject name as a fallback
• RegNr – Shop administration -> Basic Information -> contacts (see screenshot below)
• TaxID – Shop administration -> Basic Information -> contacts (see screenshot below)
• VatID – Shop administration -> Basic Information -> contacts (see screenshot below)
• Preheader – default empty (only for or demand created)
• Year – Date time now

Demand Confirmation - Created by Customer at Webshop/Demand with hidden prices Confirmation - Created by Customer at Webshop:

• OrderNumber – demand number
• OrderWatchLink – Order detail url (absolute)
• TotalWithoutVat – Total price without VAT
• TotalVat – Total price with VAT
• VatId – Customer Company VatCode
• TaxNumber – Customer Company TaxCode
• PhoneNumber – Customer phone number,
• Email – Customer email – From customer data form
• NoteComment – Note comment – customer data form in the bottom
• CustomerDemandIdentifer – Customer data form – additional information, filed „Your label / order code“
• BillingCompanyName – Company name (From Billing Address)
• BillingStreet – Street (From Billing Address)
• BillingStreetNumber – Street number (From Billing Address)
• BillingCity – City (From Billing Address)
• BillingZipCode – Zip Code (From Billing Address)
• BillingCountry – Country (From Billing Address)
• BillingAddress2 – field „Additional Delivery Info (building, floor etc.)“
• BillingRegion – Region (From Billing Address)

Inquiry Confirmation - Created by Customer at Webshop:

• InquiryName – Name
• InquiryEmail – Email
• InquiryPhone – Phone
• InquiryMessage – Message/Description
• InquiryCompanyName – Name of the company

Order or Demand - Ready for approval:

• OrderNumber – order or demand number
• OrderStatus – State of the order
• ShippingCompanyName – shipping address from the order – company name
• ShippingStreet – shipping address from the order – Street + street number
• ShippingCity – shipping address from the order – City
• ShippingZipCode – shipping address from the order – Zip code
• ShippingCountry – shipping address from the order – country
• OrderWatchLink – Link to order/demand detail

Order Confirmation - Created by Customer at Webshop:

• OrderNumber – Order number
• OrderWatchLink – Order detail url (absolute)
• PaymentMethodName – Name of the payment method
• PaymentMethodPrice – Price of payment method
• DeliveryMethodName – Delivery name
• DeliveryMethodPrice – Price of the delivery method
• TotalWithoutVat – Total price without VAT
• TotalVat – Total price with VAT
• VatId – Customer Company VAT ID
• TaxNumber – Customer Company TAX ID
• PhoneNumber – Customer Phone number – From customer data form
• Email – Customer Email – From customer data form
• NoteComment – Note comment – customer data form in the bottom
• CustomerOrderIdentifer – Customer data form – additional information, filed „Your label / order code“
• ShippingCompanyName – Delivery Address – Company name
• ShippingStreet – Delivery Address - Street
• ShippingStreetNumber – Delivery Address – street number
• ShippingCity – Delivery Address – City
• ShippingZipCode – Delivery Address – Zip Code
• ShippingCountry – Delivery Address – Country
• ShippingAddress2 – Delivery Address – Additional Information
• ShippingRegion – Delivery Address – Region
• BillingCompanyName – Billing Address – Company name
• BillingStreet – Billing Address – Street
• BillingStreetNumber – Billing Address – Street number
• BillingCity – Billing Address – City
• BillingZipCode – Billing Address – Zip code
• BillingCountry – Billing Address – Country
• BillingAddress2 – Billing Address – Additional information
• BillingRegion – Billing Address – Region

Order or Demand - Approved:

• OrderNumber – Order number
• CustomerEmail – Customer Email from the order
• CustomerName – Customer Name from the order
• CustomerPhone – Customer Phone from the order

Order State Changed:

• OrderNumber – Order number
• OrderStatus – Order state
• ShippingCompanyName – Order delivery address – Company name
• ShippingStreet – Order delivery address – street name + street number
• ShippingCity – Order delivery address – City name
• ShippingZipCode – Order delivery address – Zip code
• ShippingCountry – Order delivery address – Country name
• OrderWatchLink – Link to the order detail

Order Sample Inquiry - Created by Customer at Webshop:

• ProductSampleInquiryName – Name
• ProductSampleInquiryCompany – Company Name
• ProductSampleInquiryEmail – Email
• ProductSampleInquiryPhone – Phone
• ProductSampleInquiryMessage – Message/Description
• ProductSampleInquiryProductName – The name of product
• ProductSampleInquiryProductCode – Product display code (code which is set to be displayed)

Payment State Changed:

• OrderNumber - order or demand number
• OrderStatus - State of the order
• ShippingCompanyName - Delivery Address – Company name
• ShippingStreet - Delivery Address - Street
• ShippingCity - Delivery Address – City
• ShippingZipCode - Delivery Address – Zip Code
• ShippingCountry - Delivery Address – Country   
• OrderWatchLink - Order detail url (absolute)
• ShippingAddress2 - Delivery Address – Additional Information
• ShippingRegion  – Delivery Address – Region
• PaymentStateTitle – State of the payment
• OrderCreatedDateTime – Date and time when the order was created

Registration Confirmation - Created by Customer at Webshop:

• VerificationUrl – Link to webshop url to verify customer’s email

Password Reset:

• ResetLink – Link to shop where customer can reset his/her password

Order Export to PDF/ Order Export to PDF without purchase prices:

• ShippingCompanyName – Delivery Address – Company name
• ShippingStreet – Delivery Address – Street name
• ShippingStreetNumber – Delivery Address – Street number
• ShippingCity – Delivery Address – City name
• ShippingZipCode – Delivery Address – Zip Code
• ShippingCountry – Delivery Address – Country
• ShippingAddress2 – Delivery Address – Additional information
• ShippingRegion – Delivery Address – Region
• BillingCompanyName – Billing Address – Company name
• BillingStreet – Billing Address – Street name
• BillingStreetNumber – Billing Address – Street number
• BillingCity – Billing Address – City name
• BillingZipCode – Billing Address – Zip Code
• BillingCountry – Billing Address – Country name
• BillingAddress2 – Billing Address – Additional information
• BillingRegion – Billing Address – Region
• OrderNumber – Order number
• OrderStatus – Order state
• OrderCreatedDateTime – Date and time when the order has been created
• PaymentMethodName – Name of the payment method
• PaymentMethodPrice – Price of the payment method
• RegNumber – Registration number
• ClientLabel – Client label
• DeliveryMethodName – Name of the delivery method
• DeliveryMethodPrice – Price of the delivery method
• TotalWithoutVat – Total order price without VAT
• TotalVat – Total order price with VAT
• TotalVatOnly  – Total VAT of the order
• VatId – Customer billing VAT ID
• TaxNumber – Customer billing TAX number
• PhoneNumber – Customer Phone number
• ContactName – Customer Name
• Email – Customer Email
• NoteComment – Order Note or Comment